Privacy Policy
Last Updated: August 7, 2025
1. Information We Collect
We collect information you provide directly to us when you use our burial coverage qualification service:
| Information Type | Examples | Purpose |
|---|---|---|
| Personal Information | Name, age, address, phone number, email | Identity verification and communication |
| Health Information | Age range, health status, medical history | Insurance qualification assessment |
| Financial Information | Income level, existing coverage | Coverage recommendations |
| Technical Data | IP address, browser type, device info | Service improvement and security |
2. How We Use Your Information
We use the collected information for the following purposes:
Primary Uses:
- Assess your eligibility for burial and final expense insurance
- Connect you with licensed insurance agents and providers
- Provide personalized coverage recommendations
- Communicate with you about our services
- Respond to your questions and support requests
Secondary Uses:
- Improve our qualification process and website functionality
- Analyze usage patterns and trends
- Comply with legal and regulatory requirements
- Protect against fraud and unauthorized access
3. Information Sharing
We may share your information with the following parties:
Insurance Partners:
We share your qualification information with licensed insurance companies and agents to provide you with coverage options.
Service Providers:
We work with third-party service providers who help us operate our platform, including:
- Website hosting and maintenance
- Data storage and security
- Communication services
- Analytics and marketing platforms
We Do Not Sell Your Personal Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
4. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
Right to Access
You can request to see what personal information we have about you.
Right to Correct
You can request corrections to inaccurate or incomplete information.
Right to Delete
You can request deletion of your personal information, subject to legal requirements.
Right to Opt-Out
You can opt out of certain uses of your information, including marketing communications.
5. Data Security
We implement appropriate security measures to protect your personal information:
- Encryption: All data is encrypted in transit and at rest
- Access Controls: Limited access to personal information on a need-to-know basis
- Regular Audits: Regular security assessments and updates
- Secure Infrastructure: Industry-standard security protocols and hosting
- Employee Training: Staff training on privacy and security best practices
6. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services to you
- Comply with legal and regulatory requirements
- Resolve disputes and enforce our agreements
- Improve our services and prevent fraud
Generally, we retain qualification data for up to 7 years or as required by applicable insurance regulations.
7. Cookies and Tracking
Our website uses cookies and similar technologies to:
- Remember your preferences and qualification progress
- Analyze website traffic and user behavior
- Provide personalized experiences
- Ensure website security and functionality
Managing Cookies:
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
8. Third-Party Links
Our website may contain links to third-party websites, including insurance company sites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
9. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information.
10. State-Specific Privacy Rights
California Residents (CCPA/CPRA):
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to know what personal information we collect and how it's used
- Right to delete personal information we have collected
- Right to opt-out of the sale of personal information (we don't sell your data)
- Right to non-discrimination for exercising your privacy rights
Other State Privacy Laws:
We comply with applicable state privacy laws, including those in Virginia, Colorado, and other states with comprehensive privacy legislation.
11. International Users
Our services are primarily intended for U.S. residents. If you access our website from outside the United States, please be aware that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your country.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you of significant changes via email or website notice
- Give you time to review the changes before they take effect
Your continued use of our services after changes take effect constitutes acceptance of the updated policy.
13. How to Exercise Your Rights
To exercise any of your privacy rights or if you have questions about this policy, you can contact us using the methods below. We will respond to your request within the timeframes required by applicable law.
Making a Privacy Request
When contacting us about your privacy rights, please include:
- Your full name and contact information
- A description of your request
- Verification of your identity (we may ask for additional information)
14. Conclusion
We are committed to protecting your privacy and maintaining the trust you place in us. This Privacy Policy reflects our dedication to transparency and responsible data handling. If you have any questions or concerns about our privacy practices, please don't hesitate to contact us.